Effective Date: January 1, 2026
Last Updated: November 3, 2026
Texas Liquor (“we,” “our,” or “us”) respects your privacy and is dedicated to protecting the personal data of our customers, website visitors, and loyalty program members. This Privacy Policy explains what information we collect, how we use and disclose it, and the choices and legal rights you have regarding your personal data when using our website (texasliquor.com / newtexasliquor.mysites.io) or interacting with our retail stores in Victoria, Nursery, and Port O’Connor, Texas.
1. Age Restriction: 21 and Older Only
Our website, loyalty program, and retail services are strictly intended for individuals who are at least twenty-one (21) years of age. We do not knowingly collect, solicit, or process personal data from anyone under the age of 21. If you are under 21, do not use or provide any information on this website. If we discover that personal data from a minor has been collected, we will promptly delete it.
2. Information We Collect
We collect information that identifies, relates to, or could reasonably be linked with you (“Personal Data”):
- Identifiers & Contact Details: Name, email address, physical delivery address, telephone number, and communication preferences (provided when joining our Loyalty Program, contacting us, or requesting event/bartending estimates).
- Loyalty & Transaction Information: Purchase history, reward point accumulation, discount redemptions, and order inquiries (such as specialty keg or private barrel requests).
- Commercial Inquiries & Event Information: Information provided when inquiring about wholesale accounts, wedding/event staffing, bartending services, or private tasting bookings.
- Online & Technical Activity: IP addresses, browser types, device identifiers, referring URLs, pages visited, and browsing behavior gathered via cookies and web analytics.
- Customer Reviews & Feedback: Testimonials or comments you choose to leave regarding our stores or services.
Note on Payment Processing: In-store and online third-party delivery orders (e.g., DoorDash, Favor) process payment card information via secure, encrypted third-party payment processors. Texas Liquor does not store full credit card numbers or banking passwords.
3. How We Use Your Information
We use personal data only for lawful, legitimate business purposes, including:
- Managing and administering the Texas Liquor Loyalty Program (tracking points, issuing 10% discounts at 250-point intervals, and offering access to allocated bottles).
- Fulfilling retail inquiries, keg pre-orders, and private tasting reservations.
- Coordinating wedding, corporate, and private event bartending and delivery services.
- Communicating weekly specials, Red Dot daily promotions, new product arrivals, and social club updates (Old Victoria Bourbon Society, The Agave Collective) via email or SMS (with your consent).
- Fulfilling orders and coordinating delivery through authorized courier partners.
- Maintaining website security, diagnosing server issues, and analyzing visitor traffic to improve our online experience.
- Complying with Texas Alcoholic Beverage Commission (TABC) rules, legal requirements, and age verification mandates.
4. How We Share or Disclose Information
We do not sell your personal data or sensitive information to third parties. We only share information with trusted third parties under strict confidentiality and operational parameters:
- Service Providers & Vendors: Third-party partners that host our website, manage email/SMS campaigns, maintain our loyalty point software, and process customer support.
- Delivery & Fulfillment Partners: Third-party delivery providers (e.g., Favor, DoorDash, local couriers) strictly for completing requested order drop-offs.
- Legal & Regulatory Authorities: When required by law, subpoena, or state/local authorities (including the TABC) to comply with legal proceedings or protect customer and store safety.
- Business Transfers: In the event of a merger, acquisition, or sale of company assets, customer information may be transferred as a business asset.
5. Cookies and Tracking Technologies
Our website uses standard cookies, web beacons, and analytical tools to enhance navigation, evaluate page performance, and remember your site preferences. You can configure your browser to decline or delete cookies; however, some interactive features of our website may not function as intended.
6. Your Rights Under Texas Law (TDPSA)
If you are a Texas resident, under the Texas Data Privacy and Security Act (TDPSA), you have specific rights regarding your personal data:
- Right to Confirm & Access: Confirm whether we process your personal data and access that data.
- Right to Correction: Correct inaccuracies in your personal data.
- Right to Deletion: Request the deletion of personal data provided by or obtained about you.
- Right to Data Portability: Obtain a portable, readily usable copy of your personal data.
- Right to Opt-Out: Opt out of processing for targeted advertising, the sale of personal data, or certain profiling. (Note: Texas Liquor does not sell personal data).
- Right to Non-Discrimination: Exercise your privacy rights without receiving discriminatory treatment, penalties, or altered service levels.
To submit a request or appeal a decision regarding your personal data, contact us using the details below. We will verify your identity and respond within forty-five (45) days as required by law.
7. Email and SMS Marketing Opt-Out
If you receive promotional emails or text messages from Texas Liquor, you can opt out at any time:
- Email: Click the “Unsubscribe” link at the bottom of any marketing email.
- SMS: Reply “STOP” to any promotional text message.
8. Data Security
We implement reasonable administrative, technical, and physical security measures to safeguard your personal data from unauthorized access, loss, alteration, or misuse. While we take proactive measures to protect your information, no internet transmission or electronic storage method is 100% secure.
9. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our operational practices, store services, or applicable privacy laws. Any changes will be posted on this page with an updated “Last Updated” date.
10. Contact Us
If you have questions, comments, or wish to exercise your data privacy rights, please reach out to our team:
- Business Name: Texas Liquor
- Primary Phone: (361) 433-3653
- Event & Wholesale Inquiries: (361) 649-9401
- Mailing Address:
Texas Liquor
4109 Houston Hwy, Suite 100A
Victoria, TX 77901
